TC ROOFING
From inconsistent leads to fully booked for months
85%
MORE QUOTES SENT OUT
65%
MORE JOBS WON IN 3 MONTHS
90%
DECREASE IN QUALIFIED LEAD COST
PROBLEM
Tim was generating leads — but they weren’t turning into consistent, high-value reroof jobs.
He was running his own Facebook ads, paying around $150 per lead, with inconsistent quality and no clear system in place to manage enquiries. Calls would come in randomly throughout the day, and with jobs on-site to manage, he simply didn’t have the time to chase every enquiry or follow up properly. Sometimes he'd even miss a scheduled call as he got busy on site and forgot.
There was no structured pipeline. No automation. No visibility on potential job value. Just scattered leads and missed opportunities.
As a result, growth felt reactive and hard instead of predictable.
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SOLUTION
We implemented a complete end-to-end lead generation system designed specifically for his business.
First, we rebuilt and optimised his Facebook ad campaigns to attract higher-quality reroof enquiries — reducing his qualified lead cost from $150 per lead to $15 per lead.
From there, we removed manual follow-up entirely.
Every lead is now:
-
Automatically sent a calendar link to book a Discovery Call at a time that suits Tim
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Sent automated reminders leading up to the call to reduce no-shows
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Logged and tracked inside a custom dashboard showing total lead value and pipeline visibility
Tim also receives:
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An instant text message when a Discovery Call is booked
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A reminder one hour before the call begins
This means no chasing, no missed bookings, and full clarity on the value sitting in his pipeline at any given time.
Instead of reacting to random calls, Tim now operates with a structured system — where leads are qualified, booked, tracked, and visible.
Growth is no longer guesswork. It’s measurable.
